The Vidvazhna 3 Campaign

Empowering Ukrainian Women: The “Vidvazhna 3” Campaign

I am deeply honored to have played a key role in the development and execution of the promotional campaign for “Vidvazhna 3” , a visionary business accelerator launched by Diia.Business , the Ministry of Digital Transformation (Mintsifra) of Ukraine, and Visa , aimed at supporting women entrepreneurs across Ukraine.

Vidvazhna is much more than an ordinary accelerator. Founded as part of the global She’s Next Empowered by Visa initiative, it’s a courageous platform designed to inspire, educate, and amplify the voices and ventures of Ukrainian women. During a time of national crisis—marked by war and uncertainty—this program reflects resilience, vision, and the progressive spirit of women-led entrepreneurship.

As a member of the creative team, I felt immense pride contributing to a project that’s socially impactful and urgently necessary. The campaign was crafted to highlight not just the vital role of 5,000+ women entrepreneurs building their businesses, but also their bravery and innovation in the face of adversity.

My direction emphasized a fresh, uplifting, and affirming tone—blending bold visuals with a respectful, sincere narrative. Collaborating with such inspiring women and working alongside Mintsifra and Diia.Business was a privilege. Being part of a movement empowering women in business, especially in challenging times, has been one of the most meaningful projects of my career.